Tag Archives: Marketing

Worlds Collide: Google Meets Kerouac

By admin | Published: January 1, 2010

If you know me personally you know I’m a huge Jack Kerouac fan, I’ve been reading his amazing prose since my junior year of college at Marywood; just about everything from On The Road to Good Blonde and Lonesome Traveler. My parents just bought me The Town And The City for Christmas; I’m really looking forward [...]

Posted in Life, Literature, Marketing | Also tagged Advertising, Google, Jack Kerouac, YouTube | 1 Comment

Just Because I like Your Commercial Dosen't Mean I'll Buy Your Product

By admin | Published: October 8, 2009

I Think this has long been the mantra of many brand focused marketers: Make a commercial people like; and they will buy my product. Pick a flavor of the month celebrity, stick them in a funny scenario (say a desert island or a night club), come up with a catchy line and BAM: you’ve converted a viewer [...]

Posted in Marketing | Also tagged Advertising, Branding, Commercials, Messaging, TV | 1 Comment