Tag Archives: Branding

Just Because I like Your Commercial Dosen't Mean I'll Buy Your Product

By admin | Published: October 8, 2009

I Think this has long been the mantra of many brand focused marketers: Make a commercial people like; and they will buy my product. Pick a flavor of the month celebrity, stick them in a funny scenario (say a desert island or a night club), come up with a catchy line and BAM: you’ve converted a viewer [...]

Posted in Marketing | Also tagged Advertising, Commercials, Marketing, Messaging, TV | 1 Comment

Thoughts on Bing (several months later)

By admin | Published: September 17, 2009

I’ll be the first to admit that I was a little baffled and skeptical when Bing launch. I was really unclear on how it was going to slot into Microsoft’s grand scheme for online domination (of which has had hundreds of different faces and worn many hats over the years). And every time, up until [...]