My Point Of View

Marketing is a story. You don’t need me to tell you that.

Our senses absorb hundreds (if not thousands) of brand messages a day – do they resonate with us? Do they spur us to take action? Do we even notice ads any more?

The answer is probably “sometimes…”

I hate that answer. I want to understand the ever elusive “why.”

I’m a marketer raised on ROI; we’re talking performance, impact, optimization and analysis – it’s my job to understand the effectiveness of the marketing message that was targeted at you.  I love what I do and love talking about it.

I’ve always wanted to give blogging a shot; s0 here I am world – let’s boogy.

Note: Above all, this is my personal blog. The views or opinions expressed in this blog are mine and mine alone; you are dealing with the honest and sometimes outlandish views of the ‘itis – enjoy.

Final Note – reading this blog my increase your marketing and advertising intelligence.