Category Archives: Marketing

Worlds Collide: Google Meets Kerouac

By admin | Published: January 1, 2010

If you know me personally you know I’m a huge Jack Kerouac fan, I’ve been reading his amazing prose since my junior year of college at Marywood; just about everything from On The Road to Good Blonde and Lonesome Traveler. My parents just bought me The Town And The City for Christmas; I’m really looking forward [...]

Also posted in Life, Literature | Tagged Advertising, Google, Jack Kerouac, Marketing, YouTube | 1 Comment

Just Because I like Your Commercial Dosen't Mean I'll Buy Your Product

By admin | Published: October 8, 2009

I Think this has long been the mantra of many brand focused marketers: Make a commercial people like; and they will buy my product. Pick a flavor of the month celebrity, stick them in a funny scenario (say a desert island or a night club), come up with a catchy line and BAM: you’ve converted a viewer [...]

Posted in Marketing | Tagged Advertising, Branding, Commercials, Marketing, Messaging, TV | 1 Comment

Thoughts on Bing (several months later)

By admin | Published: September 17, 2009

I’ll be the first to admit that I was a little baffled and skeptical when Bing launch. I was really unclear on how it was going to slot into Microsoft’s grand scheme for online domination (of which has had hundreds of different faces and worn many hats over the years). And every time, up until [...]